Guerilla Tea is a young Dundee based game and app developer. They describe themselves as an innovative and forward thinking company run by a small, creative and highly motivated group of individuals. They develop games and applications for mobile and online platforms. Casual gaming has become truly mass market over the past few years, and Guerilla Tea’s aim is to cater to this still growing market with enjoyable and innovative content.
The company was founded by four Professional Masters graduates of the University of Abertay in Dundee, the UK’s video game development hub. They met by chance as a team working on a University project, and formed the company in June 2011. This particular student project, titled ‘The Quest’, was a puzzle game inspired by the mechanics of a Rubik’s Cube, and went on to win a Creative Loop Student Award for Best Computer Game Concept in 2011, along with a BAFTA New Talent nomination.
Guerilla Tea’s first commercial release was a medical study aid application for iPhone called Ward Round. It was a project which fused game development with the study of medicine and was very well received. The application – aimed primarily at medical students and junior doctors – presents medical cases to the player, which must be analysed, against the clock.
Next, the company built upon the foundations of their award-winning student project, and took the Quest to a full commercial release. It was a ‘featured app’ on the Apple app store and received positive reviews.
Early in 2012, Guerilla Tea entered the TIGA £100k competition under the ‘Games on the Move’ category. (TIGA is the organisation which represents the games industry in the UK.) After making it into the top 3 finalists for this UK wide competition, the company attended a final pitch session in London. They won in their category and secured funding to develop their game concept, Fangs Out, which is an upcoming model helicopter dogfighting game.
Guerilla Tea are now recognised as both an application and game developer, and therefore work on a mix of contract work and their own in-house projects. For new companies, this is becoming a recognised business model, as relatively inexperienced but talented professionals forming companies and partnerships tend to find it difficult to secure large investments. The future of Guerilla Tea is looking very bright, with several new projects in the pipeline. They are planning to become a major player in the Scottish (and UK) game development scene. The spirit of independence and innovation, coupled with a sound business sense, which characterises young game developers like Guerilla Tea is something which many indie writers could take inspiration from.
Charlie Czerkawksa. Visit his festival link. Charlie and Guerrilla Tea also appear at the Festival in Focus on Interactivity (Aug 25)
Breaking into Video Game Design, a Beginner’s Guide, by Guerilla Tea designer Charlie Czerkawski is available on Amazon Kindle published by Wordarts